Disclaimer: This is not a complete list by any means. Some new great tools are surely missing. I used all of the tools listed here and they were useful to me in some form.
It’s not what tools you use, but how you use them. So don’t put too much mental energy into picking the “best one”.
Instead, focus on the creative ways how you use them. As with any tool, they are only as good as the master who uses them.
Outbound
- Lemlist and Instantly.ai (sending emails at scale)
- HeyReach (for sending LinkedIn outreach at scale)
- Apollo and LinkedIn Sales Navigator (finding qualified leads)
- Crunchbase (finding companies and their funding)
- BuildWith and Wappalyzer (finding what products companies use)
- Apify (for web scraping)
- Neverbounce (checking email deliverability)
- Google Suite (cold email address management)
- Namecheap or GoDaddy (buying domains)
- Clay.com (combining multiple of those tools together)
SEO
- Ahrefs (for everything SEO)
- Google Search Console (for getting indexed fast, analytics, and SEO issues)
Analytics
- Plausible (simplest analytics out there)