Why read famous stories
Don’t do the same things again
Famous stories
Pinterest: Changing screens in Apple stores
…more coming soon
Stories from the first 1000 newsletter
There is this legend called Ali Abouelatta that documented how famous companies got their initial 1000 customers, here is the list so you don’t have to go through the archive. Definitely subscribe to his Substack.
Cold outreach
Udemy → cold email (and lead sourcing)
Offline
Etsy → Offline (trade shows)
Morning Brew → Offline (business clubs)
Tinder → Offline (parties)
Bloomberg → Offline (b2b client offices)
Nike → Offline (races)
Atlassian → conferences
Network and PR
Instagram → Network and PR (with big launch)
Twitter → Network (old company side-hustle)
Viral
Calendly → schedule call with me link
Hacking online
AirBnb → poaching people from Craigslist
SEO
Doordash → named website PaloAltoDelivery.com
